The Grand Tasting with 56 microbreweries takes place at the Telluride Blues & Brews Festival on Saturday, September 17, 2016 from NOON – 3PM on the festival grounds. The Grand Tasting is the perfect opportunity for breweries to sample and show off their best microbrews to over 9,000 festival attendees.
Your application does not guarantee acceptance into the festival. Due to the growing number of applications, breweries will no longer be accepted on a first-come/first serve basis. Selections will be made using an online lottery system. The lottery may only be entered using our secure application located at the bottom of this page. We will accept lottery entries for a two-week period in early spring. Soon after the lottery closes, we begin randomly selecting breweries from all lottery entries using a computer-assigned random generator. If you have further questions, please give us a call at 970-728-8037 (ext 106) or email email@example.com
In order to participate in the Grand Tasting, each brewery must meet the following requirements:
In addition to the Grand Tasting, we provide our VIP pass-holders with a VIP Grand Tasting that takes place in the VIP area. We select 20 breweries to be featured in both the VIP area and the Grand Tasting. If you are selected and choose to participate you will need to provide an additional 1⁄2 barrel for the VIP tasting (four 1⁄2 barrels total). If selected, we would like you to have two knowledgeable representatives from the brewery at your main Grand Tasting table and one at the VIP Grand Tasting table. We will provide you with an additional VIP 3-Day pass if you choose to bring a third representative to the festival or we can provide a volunteer to assist one of your representatives at the Grand Tasting table.
We offer five breweries the opportunity to sponsor our “House of Brews”, a second beer booth located on the festival grounds. As one of these sponsors, your beer will be poured all three days (minimum of 4 hours per day) in the “House of Brews”. This is a great way to increase your exposure to over 27,000 people who attend the three-day festival. The cost of this sponsorship is $1,500.00. Telluride Blues Society will purchase all kegs used, 15 max per brewery, at wholesale prices. Telluride Blues Society reserves the right to return any unused kegs to distributor or brewery for full refund. Please indicate your interest in this sponsorship on the registration form and we will get in contact with you. (Please note we will be offering this sponsorship to last year’s sponsors first.)